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One Week – Ten Digital Marketing Classes by GTB’s SEO Team

GTB and its SEO (Search Engine Optimization) Team, which manages Ford Motor Company website properties, will now bring their digital marketing expertise to Traverse City area local businesses! As part of their Global Impact Week, GTB team members are volunteering in their local communities. From October 5-9, GTB will be offering regional businesses ten free digital marketing classes designed to help improve your website organically, so your website can be found by Google–and by your customers!

GTB is pleased to partner with Traverse Connect for their Global Impact Week, and help small businesses hit by the challenges of Covid-19. GTB Digital Marketing/SEO will teach the following classes October 5-9:

  1. How to Use Google Search Console – and Why it is Critical to Your Website Success
  2. How to Win Search with Helpful Content and the “Fab Five” on Page Optimizations
  3. What is SEO (Search Engine Optimization) and Why is it Important
  4. Google My Business – Why it is Key to Your Website Local Search Strategy and How to Set it Up
  5. Local Search & Reputation Management
  6. What is Structured Data and Why is it One of the Most Important Recommendations in 2020

    (These are not paid search or social media classes, but a well-optimized website design can help reduce your cost-per-click and can help amplify your story in Social Media

GTB will also be offering one-on-one consultation appointments and Office Hours with public Q & A.

 


CLICK HERE TO REGISTER FOR ALL CLASSES 

Class Schedule

Monday, Oct 5

11 AM How to Use Google Search Console – and Why It Is Critical to Your Website Success

Noon – How to Win Search with Helpful Content and the “Fab Five” On-Page Optimizations

1 – 2 PM – How to Design the Perfectly Optimized Webpage

2 – 2:30 PM – One-on-One Individual Consultations (30 min) – Limit 2

2:30 – 3 PM – One-on-One Individual Consultations (30 min) – Limit 2

3 – 4 PM SEO Office Hours – Public Q&A

Tuesday, Oct 6

10 – 11 AM – What is SEO and Why is it Important? (SEO 101 with a focus on Content and Technical SEO)

11 AM-Noon – How to Win Search with Useful/Helpful Content and “Fab Five” On-Page Optimizations

1 – 2 PM – How to Design the Perfectly Optimized Webpage

2 – 2:30 PM – One-on-One Individual Consultations (30 min) – Limit 2

2:30 – 3 PM – One-on-One Individual Consultations (30 min) – Limit 2

3 – 4 PM SEO Office Hours – Public Q&A

Wednesday, Oct 7

10 AM Google My Business – Why it is Key to Your Website and How to Set it Up

11 AM Local Search & Reputation Management

1-1:30 – One-on-One Individual Consultations (30 min) – Limit 2

1:30 – 2 PM – One-on-One Individual Consultations (30 min) – Limit 2

2 – 2:30 PM – One-on-One Individual Consultations (30 min) – Limit 2

2:30 – 3 PM – One-on-One Individual Consultations (30 min) – Limit 2

3 – 4 PM SEO Office Hours – Public Q&A

Thursday, Oct 8

11 AM What is Structured Data and Why Is It Important? Special Tagging for Local Intent and E-Commerce Sites

Noon How to Win Search with Useful/Helpful Content and “Fab Five” On-Page Optimizations

1:30 – 2 PM – One-on-One Individual Consultations (30 min) – Limit 2

2 – 2:30 PM – One-on-One Individual Consultations (30 min) – Limit 2

2:30 – 3 PM – One-on-One Individual Consultations (30 min) – Limit 2

3 – 4 PM SEO Office Hours – Public Q&A

 

Friday, Oct 9

Wrap-ups, any additional one-on-ones

 

GTB SEO (Search Engine Optimization) Team manages Ford Motor Company website properties, and will now bring digital marketing knowledge and expertise to Traverse City area local businesses. Pleased to partner with Traverse Connect, they are especially interested in helping organizations most hit by the challenges of Covid-19 and to help them expand market share virtually.

During Oct 5th- 7th, GTB will offer ten classes, 20 Individual Consultations (30 min), and four Office Hour sessions designed to help you win search and optimize websites for Google, so your websites can be seen in search results–and found by customers!

As a part of its third annual Global Impact Week, GTB is volunteering hours to local communities, and this year employees will be entirely virtual to ensure the safe mobilization of our entire agency around the globe. In the last two years, our team members have donated over 4,650 service hours in 22 cities worldwide to support 37 community organizations; check out the 2019 video here and learn more about GTB at www.gtb.com.