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What is Traverse Connect?

Traverse Connect continues the legacy and the leadership of the Traverse City Area Chamber of Commerce, strengthening its focus on serving all businesses with a comprehensive suite of programs and services.

In December 2019, Traverse Connect and the Traverse City Area Chamber of Commerce merged to serve as the lead economic development organization for the Grand Traverse Region.

Traverse Connect is the lead economic development organization for the Grand Traverse region, which supports area businesses through a combination of business attraction and retention strategies, talent development efforts, and strategic coordination among partner agencies. Traverse Connect now serves the region as one organization supporting business growth and development, alongside partner organization Venture North Funding and Development.

Mission and Vision

Why we're here.


To advance the economic vitality of the Grand Traverse Region through the growth of family-sustaining careers.

What we plan to accomplish.


By 2030 the Grand Traverse Region will be a diversified economic destination of choice powered by growth-oriented enterprises providing competitive total compensation to match our world-class quality of life.

How We're Going to Get There

Together with our investor businesses, regional partners, board, staff, and community we are embarking on a new strategic direction.

At its core, Traverse Connect will provide clear and transparent leadership to guide the economic development activity in the Grand Traverse Region. To lay the foundation for that work, Traverse Connect serves as the leader in these four areas:

  1. Regional Economic Development Strategy
  2. Business Growth and Expansion
  3. Talent Retention and Attraction
  4. Attracting Businesses to the Grand Traverse Region


Traverse Connect supports partner organizations to help them move forward and achieve goals set in our region’s shared economic development strategy:

  1. Entrepreneurship and Innovation
  2. Community Development
  3. Infrastructure


Traverse Connect does not discriminate against an individual because of religion, race, color, national origin, age, sex, sexual orientation, gender identity or expression, height, weight, or marital status.

Past Quarterly Updates & Annual Reports