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Q1 Business Growth Barometer Survey Results and Quarterly Update

Traverse Connect conducted its first Quarterly Business Growth Barometer Survey of investor and member businesses, aimed at providing a snapshot of our regional business sentiment, outlook, and current challenges. This and subsequent surveys will inform the organization’s strategic priorities and help it respond to the needs of the business community.  

Respondents overwhelmingly agree that the Grand Traverse Region is a good place to grow their business, with mixed feelings about the region fostering business growth due to staffing and attainable housing for employees.  

Traverse Connect’s accomplishments for the first quarter of 2022 are summarized in relation to our six focus areas that are aligned to our strategic priorities of enhancing the competitiveness of the Grand Traverse regional economy, driving growth of second-stage businesses, and developing and attracting a talented workforce.