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Our Region


Watch two of Traverse City's global business leaders discuss “Why Traverse City” and where they believe we’re headed next. Casey Cowell co-founded U.S. Robotics, Inc. at the age of 23. He served as Chairman and CEO throughout the company’s history culminating in its merger into 3COM Corporation in 1997. McKeel Hagerty is the CEO of Hagerty Insurance and the most recent Board Chairman of the Young President’s Organization.

The Grand Traverse region is the economic hub of Northern Michigan. Its diverse local economy has seen many transitions over time, originating in the 1850s with the start of the Sawmill at the mouth of the Boardman River.

In the 1950s John Parson and Frank Stulen patent the first CNC -or Computerized Numerical Control- technology in Traverse City beginning the “Second Industrial Revolution” for this area. This became the industry standard for which they received the National Medal of Technology & Innovation the nation’s highest award for technological advancement. Presently, Traverse City’s diverse economy now is home to world leaders in manufacturing, technology, and agriculture, all rooted in one of the most naturally beautiful towns in America and we seek to expand our technological innovation footprint.

A Growing and Diverse Regional Economy

Industry Jobs

Industry Exports (2016)

Manufacturing $1,333,304,463

Public Sectors $753,408,884

Health Care and Social Assistance $689,199,325

Finance and Insurance $392,174,588

Mining, Quarrying, and Oil and Gas Extraction $153,974,380

Accommodation and Food Services $150,037,261

Wholesale Trade $148,221,016

Construction $137,674,252

Real Estate and Rental and Leasing $110,791,585

Information $105,138,529


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