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Our Region


Watch two of Traverse City's global business leaders discuss “Why Traverse City” and where they believe we’re headed next. Casey Cowell co-founded U.S. Robotics, Inc. at the age of 23. He served as Chairman and CEO throughout the company’s history culminating in its merger into 3COM Corporation in 1997. McKeel Hagerty is the CEO of Hagerty Insurance and the most recent Board Chairman of the Young President’s Organization.

The Grand Traverse region is the economic hub of Northern Michigan. Its diverse local economy has seen many transitions over time, originating in the 1850s with the start of the Sawmill at the mouth of the Boardman River.

In the 1950s John Parson and Frank Stulen patent the first CNC -or Computerized Numerical Control- technology in Traverse City beginning the “Second Industrial Revolution” for this area. This became the industry standard for which they received the National Medal of Technology & Innovation the nation’s highest award for technological advancement. Presently, Traverse City’s diverse economy now is home to world leaders in manufacturing, technology, and agriculture, all rooted in one of the most naturally beautiful towns in America and we seek to expand our technological innovation footprint.

A Growing and Diverse Regional Economy

Number of employees per industry

Gross Domestic Product (GDP) Grand Traverse County (2019)

Manufacturing $588,196

Public Sectors $931,381

Health Care and Social Assistance $839,898

Finance and Insurance $469,325

Mining, Quarrying, and Oil and Gas Extraction $22,574

Accommodation and Food Services $290,594

Wholesale Trade $183,828

Construction $315,242

Real Estate and Rental and Leasing $580,367

Information $158,212



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Regional Resources

Working Toward 2030

A central resource for people and businesses looking to grow and invest in our region.

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