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Resources for Manufacturing Companies

Making It & Scaling It in the Grand Traverse Region

Resources to support the expansion of the manufacturing industry by growing the Grand Traverse region’s technological innovation footprint. This page is intended to provide manufacturers with the resources they need to grow and expand their businesses, and to improve the sustainability and growth of the local manufacturing sector by increasing the awareness and utilization of resources available to our local businesses.

The Grand Traverse region’s diverse economy is home to world leaders in manufacturing, technology, and agriculture, and these industries continue to evolve and grow. Food and beverage products produced right here in our beautiful corner of the world are for sale across the country, and our technology and advanced manufacturing companies compete in the global economy.

We know that a strong manufacturing community benefits the whole economy of northern Michigan. Manufacturing makes up almost 17% of employment in Grand Traverse County alone, with jobs in the sector paying salaries 40 percent higher than the average regional wage. The industry has a huge multiplier effect. Every one job in manufacturing generates another five good-paying jobs. Read on for regional resources available to your manufacturing company that will help you grow and scale your business. For more general business resources visit Traverse Connect’s Regional Resources page.

Traverse Connect & Grand Traverse Area Manufacturing Council


Search the Traverse Connect business directory for members of the Grand Traverse Area Manufacturing Council, noted with a ribbon, and other Traverse Connect investor manufacturing companies.

Join the GTAMC Committee

The Grand Traverse Area Manufacturing Council (GTAMC) Committee meets once a month. If you would like to serve on this committee and if you represent a manufacturing company, please complete this form:



To compete in a global economy, manufacturing companies need to integrate evolving technologies, streamline their production lines, and adopt lean manufacturing processes to keep up with the future of manufacturing and automation technologies. Explore the resources below to find out more about integrating new technologies and increasing your company’s efficiency:


Automation Alley

Automation Alley is a non-profit Industry 4.0 knowledge center and a World Economic Forum Advanced Manufacturing Hub (AMHUB). Their essential programs give businesses a competitive advantage by helping them along every step of their digital transformation journey, including disruptive technologies like AI, the Internet of Things, and automation. The goal is to make these complex concepts easier for companies to understand and implement. Essential memberships are currently available at no cost for any Michigan manufacturer seeking Industry 4.0 knowledge and support in their digital transformation.

Automation Alley

Michigan Manufacturing Technology Center

The Michigan Manufacturing Technology Center (MMTC) has funding available for comprehensive Industry 4.0 assessments to help increase your company’s efficiency and technology integration. Using the MMTC Industry 4.0 Opportunity Assessment, the Center’s experts work with you in a hands-on, personalized capacity to enable your company to identify technologies that will provide maximum improvements and return on investment. Download the fact sheet for the program below, or contact Rich Wolin at

Industry 4.0 Opportunity Assessment

System for Integrated Growth

The System for Integrated Growth program provides second-stage companies with the technical research assistance and business expertise they need to continue to grow profitably and be prepared for the future. The information and connections gained through this program gives companies the insights and knowledge necessary to identify key opportunities for continued success. The program is subsidized by the MEDC so there is no cost to the company, aside from the CEO’s time commitment of up to 8 hours. Click the link below to get more information and see the instructions on how to apply.

SIG Fact Sheet


Traverse City Energy Saver Program

Traverse City Light & Power offers an extensive commercial rebate program that offers incentives for everything from LED lighting upgrades to ENERGY STAR® kitchen equipment and HVAC systems. 0% financing loans programs are available for energy upgrades/products (not new construction). Click the link below to learn more and apply, or email

TCLP Energy Saver

Cherryland Electric Cooperative Energy Efficiency & Rebates

If your business is a Cherryland Electric Cooperative commercial member they will work with you to customize rebates to the needs of your business. You are eligible to receive rebates up to $15,000 per project for eligible energy efficiency upgrades. Pre- and post-inspection visits are required. Your savings will continue for years to come thanks to the reduced energy consumption of your new high-efficiency equipment.

Cherryland Electric Cooperative Rebates

Consumers Energy Efficiency Rebates & Programs

Consumers Energy offers several energy efficiency rebates and programs, including custom and effective ways to upgrade the energy efficiency of your operations, and business rebates when you make certain energy saving improvements to your facilities.

Consumers Energy Efficiency Upgrades


DTE Warehouse & Manufacturing

Both dry and cold storage facilities can lower their utility costs by implementing energy-efficiency measures that strengthen their bottom lines. In addition to lighting, heating and refrigeration, we have ideas and incentives tailored for loading areas, air circulation and more.

Energy Ideas from DTE for Warehousing and Manufacturing

Small Manufacturers Energy Waste Reduction Incentive Program

The Small Manufacturers Energy Waste Reduction Incentive Pilot (SMEWRIP) offers matching grants to small manufacturers located in Michigan to implement energy efficiency activities.  The maximum award is $15,000 per company, with a minimum 100% match requirement.  Applying for the rebates is intended to be straightforward through a simple online application. For more information, click the link below or contact Jake Wilkinson at 

Energy Waste Reduction Incentive


Scaling your manufacturing business also raises the question of how to fund an expansion. Click through the resources below for some funding and grant opportunities you won’t want to miss:


Manufacturing is not just about keeping the production line up and running and improving efficiencies. It’s also about developing relationships with new customers and opening up new pipelines for sales. Closing the supply chain loop, exploring vertical integration, and sourcing locally can hugely impact building resiliency for your supply chain needs. Keep reading to learn about some resources available for manufacturers based in the State of Michigan:


"How do we recruit and retain new talent?" It's the number one question we get asked by local businesses. Finding talent is a huge challenge, not just for the Grand Traverse region but for the nation. Keep reading below for some resources to help you not only find great talent but to keep, train and encourage the growth of your talent once you find it:

If you are seeking some benchmarking info about regional wages check out the 2022 Regional Wage Survey for northwest Lower Michigan published by Networks Northwest in collaboration with multiple community partners.


Michigan's Creative Coast Job Board

Submit job postings for free and Traverse Connect’s talent attraction arm will market these positions weekly via social media, and digital marketing which specifically targets new talent in the big cities of Michigan and the Midwest, as well as talent living on the East and West Coasts. Michigan's Creative Coast Job Board will accept job postings which pay at or above $22/hour or $45K/year.

Post Jobs Now

Traverse Connect Job Board

If your company is a Traverse Connect member you can post your jobs for free on our job board. Follow the link below for instructions on how to do so.

How to Post Jobs

Spotlight Your Company on Michigan’s Creative Coast

If your manufacturing company would like to be highlighted as a featured company on the Michigan’s Creative Coast manufacturing industry page, please contact Katherine DeGood at

View Manufacturing Page


Advertise Hiring Events via Traverse Connect

If your company is a member of Traverse Connect and you’re hosting your own career fair or hiring event, simply tag us on social media (@traverseonnect) so we can share your posts. Or submit a News Release that you'd like to post to our website – follow the link below for instructions on how to do so.

Submit a News Release

MiCareerQuest Northwest

An annual event hosted by Networks Northwest and Northwest Michigan Works! As an exhibitor, it’s a great way to share careers with ninth graders within the region. Follow the link for more info and contact Marty Owens ( with any questions.



MI Tri-Share Child Care Pilot Project

The MI Tri-Share Child Care Pilot Project enables the cost of child care to be shared equally by an eligible employee, their employer, and the State of Michigan, with coordination being provided regionally by a facilitator hub. Our regional facilitator hub is United Way of Northwest Michigan in partnership with Great Start Collaborative and 5ToOne. Click below to learn more about which employers are currently participating and to get your company enrolled.

Learn More About Tri-Share

Employee Assistance Program

If your business is a member of Traverse Connect you can access the Employee Assistance Program (EAP) for just $1.92 per employee per month, providing a wonderful resource to employees for short-term counseling, healthy living, legal and financial advice and more. The EAP helps employers and employees manage work and life balance so that work days can be more productive and satisfying. Click on the link to the info sheet below to learn more about the EAP and contact Krista Esckilsen ( to get enrolled in this benefit.

Get EAP For Your Employees

Northern Navigators

Do you have new hires that have relocated to the Grand Traverse region from elsewhere? Are you actively trying to recruit from other regions? A move to a new area can bring many questions. Encourage your newly relocated hires, and potential hires, to meet with a Northern Navigator – ‘regional ambassadors’ who can help newcomers feel welcomed and get connected, all while offering knowledge of the regional lifestyle, recreation, schools, healthcare, real estate, and industry and career opportunities for the rest of their family.

Send New Hires to Northern Navigators


Workplace Readiness & Customized Training at NMC

Northwestern Michigan College’s (NMC) Extended Education Services offers several quick but thorough classes to develop and enhance technical and vocational skills, perfect for those already in the workplace. If you are interested in additional skills and trainings for your employees, NMC can work with you create the customized training, certification, and micro-credentialing that will best meet your company's needs. Contact Elizabeth Sonnabend ( and click the link below to learn more.

NMC Training & Workplace Readiness

Going PRO Talent Fund

The Going PRO Talent Fund makes awards to employers to assist in training, developing and retaining current and newly hired employees. To date the Going PRO Talent Fund has provided training for 150,000 Michigan workers at more than 3,200 small businesses.

Going PRO Talent Fund

Michigan New Jobs Training Program

Designed as an economic development tool, the Michigan New Jobs Training Program allows community colleges to provide training for employers who are creating new jobs and/or expanding operations in Michigan. Training for newly hired workers or promoted employees is paid by capturing the state income tax associated with the new employees’ wages, essentially providing training at little to no cost to the employer. This program is offered through Northwestern Michigan College and the Northern Lower Office of the Michigan Manufacturing Technology Center. Contact Lisa Rollin to get started:

MI New Jobs Training Program


Northwest Michigan Works! Employee Training

Northwest Michigan Works! offers training to job seekers and incumbent workers. They have several programs that employers can take advantage of to train and help pay for their employee training. Examples include the Incumbent Worker Training and the On-the-Job Training programs, which provide reimbursement directly to the employer for upskilling their workforce. Click the link or contact Rob Dickinson to learn more:

NW Michigan Works! Business Services

Tech Career Hub at 20Fathoms

20Fathoms’ Tech Career Hub is leading a regional effort to build a tech talent pipeline that accelerates the region’s economy. The Grand Traverse Employer-led Collaborative (ELC) includes representatives from local employers, educators, talent and economic development organizations working together to fill the skills gaps in tech training – which is critical for the region’s future and workforce advancement opportunities. Click the link below to get involved or contact Gretchen Swanson, Director of Workforce Development at 20Fathoms at

20Fathoms' Tech Career Hub

Career Exposure & Exploration: Encourage the Next Generation to Enter a Career in Manufacturing!

Ways to get involved:



Michigan has a rich heritage in the manufacturing industry and the fifth-largest advanced manufacturing workforce in the United States. This workforce has the collective technological know-how to develop innovative, high-tech products of the future - and we want to see that happen right here in northern Michigan. There is a wealth of organizations not just locally within the Grand Traverse region but within the state of Michigan that are here to help you expand and grow your manufacturing business. These organizations want to provide continued opportunity and stability for Michigan’s manufacturing workforce for years to come. Reach out to the organizations that want to help you succeed: 

Local Organizations

The Grand Traverse Area Manufacturing Council (GTAMC) was established to promote long-term thinking, education, and collaboration through people and companies that allow us to make great things in northern Michigan. GTAMC’s mission is to support a sustainable and globally competitive manufacturing sector for a stronger economy.

Northwestern Michigan College’s Learning Lab Hub is an outfitted facility for Research & Development and design prototyping and testing, located at NMC’s Parsons-Building. It is a free collaborative space for local manufacturers to use and is designed to continue bringing Industry 4.0 to the region. Contact Jason Slade, Vice President for Strategic Initiatives at NMC, to find out more:

The Michigan Manufacturing Technology Center office in Traverse City supports the competitiveness of manufacturers throughout northern Michigan’s 18 counties. The Traverse City office seeks to strengthen Northern Michigan manufacturing by providing consulting and training solutions related to Lean, Quality, Leadership, Operations, Advanced Manufacturing Technology/Industry 4.0, and more. The staff’s combined experience and passion drive their overall mission of creating a strong manufacturing community to benefit the economy of Northern Michigan.

The Northern Michigan Chamber Alliance can help your business when it comes to providing advocacy and support for the success of northern Michigan businesses, developing and attracting a talented workforce in northern Michigan, and maximizing the competitiveness of the rural northern Michigan business environment.

Traverse Connect is the lead economic development organization for the Grand Traverse region, which supports area businesses through a combination of business attraction and retention strategies, talent development efforts, and strategic coordination among partner agencies. Your investor membership with Traverse Connect connects you to the people, ideas, and resources you need to grow your business. In addition, your participation is an investment in the Grand Traverse region’s prosperity by supporting economic development initiatives, business programs, and legislative advocacy for all.

Statewide Organizations

The Michigan Manufacturers Association is the state’s leading advocate focused solely on securing a prosperous future for Michigan manufacturers through effective advocacy, meaningful education, and strategic business services.

From access to capital and mentorship support to networking connections and international growth, the Michigan Economic Development Corporation proudly supports the growth and success of businesses across all corners of the state. Learn more about MEDC’s focus on manufacturing, as well as some of their programs, such as the International Trade Services assistance program to help small businesses start or expand export activities and the Michigan Business Development Incentive Program designed to provide grants, loans, and other economic assistance to small businesses that create jobs and/or provide investment in the state.


This page was built in partnership with the following organizations:

Photography on this page courtesy of Hybrid Robotics, Center on Rural Innovation, Allen-Kent Photography, TentCraft, and Thompson Surgical.