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Economic Development

Traverse Connect is the lead economic development organization for the Grand Traverse Region. Continuing to serve as the regional Chamber of Commerce, Traverse Connect is strengthening its focus on serving all businesses with a comprehensive suite of programs and services.

  • Business expansion and retention strategies for local companies including talent development and attraction efforts to help draw skilled workers, and increasing availability and awareness of investment capital sources
  • Confidential and comprehensive business support services including leadership and employee development programming, legislative advocacy, and strategic business-to-business connection opportunities to help strengthen local companies
  • A focused business attraction strategy that builds upon the widespread recognition of our region as a vacation, conference and event destination to educate visitors on the attractiveness and benefits of moving their business operations here, or launching new initiatives in the Grand Traverse Region

Traverse Connect will provide clear and transparent leadership to guide the economic development activity in the Grand Traverse Region in the areas outlined below.

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Economic Development Leadership Roles

Lead Regional Strategy

Concentrate efforts to increase capital investment and jobs

Focus on projects that best utilize our time, talents and assets

Intentional industry and cluster-growth targets

Public sector advocacy to improve employment environment

Business Expansion

Tailored programs to support high-growth companies

Help all employers grow operations and sustain workforce

Improved Chamber programs to strengthen local networks

Build strong public/private partnerships to speed development

Talent Attraction & Retention

Promote family-sustaining, high-skill jobs

National and regional attraction of skilled talent

Robust programs for training and to grow talent pipeline

Liaison between employers and education providers

Business Attraction

Market the Grand Traverse region as an economic destination

Define the types of businesses to prioritize for attraction

Raise our global visibility and promote regional assets

Welcome strategy and hosting of prospective businesses