Grow Your Business with Traverse Connect

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Get Involved

Your Traverse Connect investment connects you to the people, ideas and resources you need to run a successful business. In addition, your participation is an investment in the region’s prosperity by supporting programs, legislative advocacy and economic initiatives for all. Together, we are creating a healthy business community that puts the Traverse region on the map.

What our business leaders and public officials are saying:

Janis Adams

Danbrook Adams Raymond PLC

“I am a strong believer in the celebration of big changes, whether they occur in the context of personal or business matters. Danbrook Adams Raymond PLC is the only all women’s law firm in Traverse City. When we expanded our business, moving to a new and highly-visible location, we wanted to celebrate the event. The Traverse Connect group of

eight Ambassadors made that happen! In addition to the ribbon-cutting and shared goodwill, we made new friends and business connections. The Ambassadors’ excitement for our firm’s “rite of passage” was overwhelming and palpable, matching our own! We had a blast getting to know one another, drinking coffee and sharing yummy Third Coast Bakery snacks.

I strongly encourage Traverse Connect Members to take advantage of the Ambassador program. You will not be disappointed. We still talk about the event and kept our ribbon cutting as a reminder of our celebration with this fabulous group! Celebration of rites of passage matter — do it “right” with the Traverse Connect Ambassadors!”

Ambassador Program

Cindy Evans

Grand Traverse Industries

“Investing in others is always investing in yourself. Community Mentoring is a great opportunity to give back to your community and to grow.”

Traverse Connect Community Mentoring

Trey Devey

President, Interlochen Center for the Arts

“No single business can marshal the information, connections, and advocacy for our regional economy to thrive. Every day as business leaders focus on the specific needs of our organizations, Traverse Connect is a lean and effective champion for the sustainable growth of our region.”

Economic Development

Representative John Damoose

Michigan State Representative

“The Northern Michigan Chamber Alliance has proven to be a great resource during my time in office. Their extensive collaboration between businesses in northern Michigan and policymakers has led to tangible results at the state and local level.”

Northern Michigan Chamber Alliance

Russ Knopp

Comfort Keepers

“We at Comfort Keepers invest in Traverse Connect for a number of reasons; business attraction, talent attraction, business advocacy and educational opportunities to take our team to the next level.”

Michigan's Creative Coast

Representative John Roth

Michigan State Representative

“The team at Traverse Connect have been great partners during my time in office. They have provided helpful insight and strong advocacy in key policy areas like child care, affordable housing and talent development.”

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History of the Traverse City Area Chamber of Commerce

Traverse Connect and the Traverse City Area Chamber of Commerce merged into one organization in December 2019 to be the single source for economic development and business support for the Grand Traverse Region.

The Traverse City Area Chamber of Commerce is the third largest chamber in Michigan, with a history of service dating to 1915. Businesses invest for many reasons, but at the top of the list is a shared goal to continue to support and build our community as a premier location to live and do business in Michigan, the United States and the world.

We recognize that membership means investment – an investment in your own business growth and in a healthy community. We want you to be a vital part of our mission.

You have the freedom to choose the services that provide the most impact for your business and fit your needs. Investors enjoy special pricing on events, programs, and advertising, and you’ll have exclusive access to affinity programs. We welcome you to get connected now!