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Ambassador Program

Traverse Connect Ambassadors celebrate investors and connect with our business community.

Traverse Connect’s programs and volunteers will help you grow your business. Traverse Connect’s Ambassadors are professionals in our community who volunteer and continually strive to improve the level of personal customer service Traverse Connect investors receive.

Recent Ribbon Cuttings

We Recently had the pleasure of celebrating the grand opening of Traverse City's newest Senior Community. The Village at LaFranier Woods is committed to providing tenants with spacious accommodations and a range of amenities to support a comfortable, independent lifestyle.

Our Ambassador team helped Old Town Playhouse lift the curtain on their Arts and Culture campaign! The call for local mural artists was met with an overwhelming response, resulting in 8 talented artists who contributed a total of 11 stunning pieces of art that now adorn the Playhouse building! Thanks to the generous support of the Michigan Arts and Culture Council, this project has become a reality.

Machin Engineering has moved!! Our Traverse Connect team & ambassadors had the best time meeting Machin's wonderful team & celebrating the grand opening of their new HQ. A team of creative engineering experts with years of experience, Machin Engineering Inc. specializes in civil, structural, and geostructural science & engineering, and is licensed in over 30 states!

Our Traverse Connect Ambassador team recently had the privilege of joining EverGreen TC for a groundbreaking ceremony that left us absolutely buzzing with excitement! EverGreen TC is not your average community—it's a visionary leap towards a more sustainable and human-friendly future.

Last week, our Traverse Connect Ambassadors splashed into celebration mode with a ribbon-cutting ceremony for Waterfront Wellness!

Congratulations to American Red Cross Michigan Region on their new office space! Thank you for including Traverse Connect and our Ambassadors in your celebration. We SO appreciate all the amazing work that you and your volunteers do for our community.

Congratulations to our friends Palomino Physical Therapy & Performance on their Grand Opening! Palomino Physical Therapy & Performance is run by Dr. Mario and Dr. Lia, who are both incredibly kind and warm individuals that are passionate about their craft. Aside from traditional PT services, the Palominos also offer Pelvic Floor Therapy, Cupping, Dry Needling, VRT, and Kinesiotaping services, just to name a few! Visit to learn more about this great new Traverse City business & to book your first appointment!

Traverse Connect was honored to be part of the ribbon-cutting ceremony celebrating the inauguration of the NetJets Ring at Traverse City Horse Shows! It's one of seven show rings at the horse show, and it was a beautiful day to take in some exciting equestrian action—plus take part in a delicious Bloody Mary Bar! Thank you, NetJets and Traverse City Horse Shows, for this incredible addition to our community!

Congratulations to our friends at Keen Technical Solutions on their recent groundbreaking ceremony! This site will be the future home & HQ for Keen and TC Millworks . We can't wait to see what this exciting new chapter holds! Make sure to follow them on Instagram & FB to watch the transformation.

Congratulations to our friends at FS Roofing LLC on their new Traverse City location & showroom. With over 20 years of experience, F S Roofing is a family-owned firm specializing in roofing services and installs in and around Traverse City. The crew at F S Roofing are hard-working, personable, and professional (and they know how to throw a great celebration!). We can't recommend them enough for all your roofing needs!

We recently celebrated Dr. Angela Pohl, the new Owner & Lead Primary Care Physician of Traverse Bay Internal Medicine! Thank you for including Traverse Connect in your celebration and for showing us your beautifully renovated office! We would also like to congratulate Dr. Robert Pacer on his retirement from the practice. Traverse Bay Internal Medicine is a collective of healthcare professionals who all work together to deliver personalized healthcare, addressing both acute and chronic medical concerns and preventative care for those ages 15 and up.

Congratulations to the amazing team at 7 Brew on their first Traverse City location! We are thrilled to have celebrated the occasion with a ribbon cutting where they also made a very generous donation to Project Feed The Kids. If you haven’t visited 7 Brew Coffee yet, they’re located off of S Airport Rd. in the Cherryland Center.

Oryana Community Co-op began in 1973 as a group of about a dozen people with a mission, to now having over 10,000 “owners” and 200 staff today - and counting!! Oryana means abundance, and abundant they are in their growth, service, and local support! With two locations serving our Grand Traverse community and a vision of more pop-ups and future growth, Oryana has many great people working hard to serve families and farmers through their abundant passion for local food! Cheers to you, Oryana! Here’s to the next 50 years!

Congratulations on the grand opening of your STUNNING new office space, Applied Innovation. Our Ambassador Team is honored to have had the opportunity to celebrate your hard work and investment in our community with a ribbon cutting - and we must say, the champagne toast was a really nice touch! We look forward to continuing to support your growth in the Northern Michigan region! Contact Applied Innovation for all your imaging, automation, technology, and security needs!

Traverse Connect Ambassadors and staff were honored to help member investor, MSU Federal Credit Union celebrate the Grand Opening of their second location in Traverse City at 3752 N U.S. 31 South one year after celebrating the groundbreaking - congratulations! This marks the 22nd location for the Credit Union and is part of a long-term growth strategy to provide service to local members and those traveling in northern Michigan.

Our Traverse Connect Ambassadors joined Goodwill Northern Michigan to celebrate their 40th Membership Anniversary! We are so privileged to work with them as a vital community partner. Goodwill Northern Michigan is a locally-owned nonprofit that uses its thrift store business to fund community programs in the Northern Michigan region. They work to meet the fundamental housing and food needs of people in our region through their community-supported social enterprise and community partnerships. Their 200+ employees take things people no longer want and turn them into funding for programs that make a meaningful difference in people's lives.

Traverse Connect Ambassadors stopped in at Michigan’s oldest continuously operating restaurant, Sleder's Family Tavern, to congratulate the new owners Ryan and Megan Cox. They bought the establishment from Ryan’s parents, who had owned Sleder’s since 1992. 2022 marks the 140th year of business. Sleder’s was established in 1882 by Bohemian immigrant, Vincil Sleder, the Traverse City landmark tavern was owned by three generations of Sleders until the 1970s. Then, after two short-term ownerships, Bob and Sylvia Classens purchased Sleder’s in 1974 and ran the tavern for 18 years. The Classens built the beautiful, Victorian-style dining room warmly known as the “porch.” In fact, it was on that very porch that Brian and Deb Cairns were married when they bought the tavern.

Brenda McLellan

Director of Investor Engagement, Traverse Connect

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Suzanne Miller Allen

Dir., Community Responsibility, Blue Cross Blue Shield of Michigan

Sara Andrus

Business Development & Banking Officer, Mercantile Bank

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Anne Bodnar

Business Development Supervisor, Munson Home Health

Dan Brown

Business Development Director, Burdco


Krista Esckilsen

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Brayton Farr

Event & Member Engagement Coordinator,HBA of Northwest Michigan

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Dan Goethals

Dan Goethals

VP & Commercial Relationship Manager, Dart Bank

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Kat Hanson

Development Director, Conservation Resource Alliance

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James Jackson

BBC Branch Manager, PNC Bank

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Jamie Kirschner

Owner, Crackerjack Photography

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Chuck Korn

Supervisor, Garfield Charter Township

Laurie Lapp

Director Of Business Development, AXIOS HR

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Sheila Peek

Real Estate Specialist, Re/Max Bayshore

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John Roddy

Corporate Sponsorship Manager, Interlochen Center for the Arts

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Kristina Schnepf

Business Owner

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Abby Seitter

Event Marketing Coordinator, Traverse Connect

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Colleen Smith

Workplace Sales Advisor, Custer

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Brandi Trussell

Business Development Manager

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Tom Walczak

Sales Representative, Applied Imaging

Michele Young

Media Consultant, TCBN/Ticker/Northern Express