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Traverse Connect Publishes 2020 Annual Report

Traverse Connect released its 2020 Annual Report to its investors and partners today, offering a summary of the organization’s priorities and accomplishments in its first year as one economic development organization. On January 1, 2020, Traverse Connect officially merged with the Traverse City Area Chamber of Commerce.


“While the events of 2020 could have easily distracted from our responsibility for regional development, the organization retained its focus to pursuing the strategic priorities laid out in the three-year strategic plan,” said Warren Call, president and CEO of Traverse Connect. “In March, we quickly shifted to pandemic response efforts in order to protect the long-term economic growth prospects of our region and aid in the survival of our local businesses. Even in those first weeks, we understood that work on our strategic priorities was essential to regional economic recovery efforts, which will continue in the years to come.”


In addition to a review of the organization’s accomplishments, Traverse Connect’s Annual Report shines a spotlight on area businesses, the launch of the Michigan’s Creative Coast regional talent attraction initiative, and its pandemic emergency business support and legislative advocacy efforts.


To learn more, the full report can be viewed by clicking the image below: