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Q1 Business Growth Barometer Survey Results and Quarterly Update

Traverse Connect conducted its first quarter Business Growth Barometer Survey of investor and member businesses, aimed at providing a snapshot of our regional business sentiment, outlook, and current challenges. Quarterly surveys inform the organization’s strategic priorities and help it respond to the needs of the business community.  

Respondents resoundingly agree that the Grand Traverse Region is a good place to grow their business, with 98% in agreement that the region is improving as a place to grow their business, an increase from the fourth quarter, which may be attributable to improvements to inflation and interest rates and a warm winter season.

Traverse Connect’s accomplishments for the first quarter of 2024 are summarized in relation to our six focus areas that are aligned to our strategic priorities of enhancing the competitiveness of the Grand Traverse regional economy, driving growth of second-stage businesses, and developing and attracting a talented workforce. 

Read the full report by clicking the image below.

Q1 2024 Business Growth Barometer Survey Results & Quarterly Update