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Q4 Business Growth Barometer Survey Results and Quarterly Update

Traverse Connect conducted its fourth quarter Business Growth Barometer Survey of investor and member businesses, aimed at providing a snapshot of our regional business sentiment, outlook, and current challenges. Quarterly surveys inform the organization’s strategic priorities and help it respond to the needs of the business community.  

Respondents overwhelmingly agree that the Grand Traverse Region is a good place to grow their business with 77% in agreement that the region improving as a place to grow their business, a slight decrease from the third quarter which is attributable to an increase in staffing challenges with the return of high school and college students to the classroom.

Traverse Connect’s accomplishments for the final quarter of 2022 are summarized in relation to our six focus areas that are aligned to our strategic priorities of enhancing the competitiveness of the Grand Traverse regional economy, driving growth of second-stage businesses, and developing and attracting a talented workforce.