The 2025 Grand Traverse Region Employer Benefits Survey was conducted to support the ongoing challenge of local businesses in attracting and retaining top talent. In an increasingly competitive labor market, offering the right mix of employee benefits is no longer optional; it’s essential. Benefits packages have become a critical differentiator in how employers compete for skilled workers and foster long-term employee loyalty.
This year’s survey saw strong engagement, with 250 employers participating across more than a dozen industry sectors, providing a snapshot of the region’s employment landscape. The survey examined not only foundational benefits such as health insurance and paid time off, but also focused on evolving offerings like wellness programs, childcare assistance, and other innovative perks that are increasingly influencing where employees choose to work.
The purpose of the survey is to give employers the insights they need to evaluate and refine their benefits strategies in alignment with both market standards and employee expectations. At the same time, it helps current and prospective employees better understand how their compensation and benefits compare within the regional context. By highlighting emerging trends and surfacing employee preferences, the report serves as a benchmarking tool for organizations of all sizes.
By providing timely, relevant, and actionable insights, the Employer Benefits Report helps local employers strengthen their position in a competitive labor market. With more strategic and appealing benefit offerings, businesses can attract top candidates, retain valued employees, and build a more stable and resilient workforce for the future.
Access the 2025 Grand Traverse Region Employer Benefits Report by clicking the image below:
