Each fall, Traverse Connect presents the Annual Economic Summit to highlight trends, speak to issues affecting the economy, and garner wisdom from economic experts to look ahead at the emerging business climate.This year, the conversation will be focused on growing and scaling diverse businesses across Northern Michigan and the outlook for our region. We are excited to expand this day to include networking, economic outlook discussions, and business showcase…
- Recognition as Presenting Sponsor for the 2026 Economic Outlook Luncheon
- Two (2) tables of eight for the Economic Outlook Luncheon with prominent placement at the front of the room
- One (1) table at the Quick Connect Networking event
- Speaking opportunity during opening remarks
- Logo included on 10 x 30 backdrop
- Input on keynote speaker selection process, chosen by Traverse Connect
- Logo included on the welcome slide as attendees enter the room
- Verbal recognition as Presenting Sponsor during opening remarks
- Logo included in the digital program provided to all Economic Outlook Luncheon and Quick Connect attendees
- Logo included on signage placed at the event
- Opportunity to provide two pre-recorded messages to play across our social media platforms to promote your brand and the event before it takes place
- Recognition in digital and print publications including, but not limited to:
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- The Connection: Promoted in Traverse Connect weekly newsletter (9,000 + subscribers)
- Email: Logo on invitation and confirmation emails sent to each event registrant
- Media: Promoted as sponsor in all earned and purchased media related to the event (may include print, radio, television, and direct mail)
- Website: Logo on Traverse Connect website
- Social Media: Recognition across Traverse Connect social media platforms (Facebook, Instagram, LinkedIn)
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- Recognition as Supporting Sponsor for the 2026 Economic Outlook Summit
- One table of eight for the Economic Outlook Luncheon with prominent placement at the front of the room
- One table at the Business Showcase
- Two-minute speaking opportunity during opening remarks
- Verbal recognition as Supporting Sponsor during opening remarks
- Logo included in digital program provided to all Economic Outlook Luncheon and Quick Connect attendees
- Logo included on signage placed at the event
- Recognition in digital and print publications including, but not limited to:
-
- The Connection: Promoted in Traverse Connect weekly newsletter (9,000 + subscribers)
- Email: Logo on invitation and confirmation emails sent to each event registrant
- Media: Promoted as sponsor in all earned and purchased media related to the event (may include print, radio, television, and direct mail)
- Website: Logo on Traverse Connect website
- Social Media: Recognition across Traverse Connect social media platforms (Facebook, Instagram, LinkedIn)
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- Recognition as Beverage Sponsor for the 2026 Economic Outlook Luncheon
- One table of eight for the Economic Outlook Luncheon with prominent placement in the room
- Logo included in digital program
- Logo included on signage placed next to the beverage table
- Single-color logo printed on coasters placed at each table
- Recognition in digital and print publications including, but not limited to:
-
- The Connection: Promoted in the Traverse Connect weekly newsletter (9,000 + subscribers)
- Email: Logo on invitation and confirmation emails sent to each event registrant
- Media: Promoted as sponsor in all earned and purchased media related to the event (may include print, radio, television, and direct mail)
- Website: Logo on Traverse Connect website
- Social Media: Recognition across Traverse Connect social media platforms (Facebook, Instagram, LinkedIn)
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- Recognition as Valet Parking Sponsor for the 2026 Annual Economic Summit Luncheon
- One table of eight for the Economic Outlook Luncheon with prominent placement in the room
- Verbal recognition during opening remarks
- Logo included on signage by valet parking stand
- Opportunity to include a ¼-page marketing ad to the valet provider to be placed within vehicles (Ad must be printed and provided by sponsor)
- Opportunity to include one small swag item to the valet provider to be placed within the vehicles (Swag items must be provided by sponsor)
- Recognition in digital and print publications including, but not limited to:
-
- The Connection: Promoted in the Traverse Connect weekly newsletter (9,000 + subscribers)
- Email: Logo on invitation and confirmation emails sent to each event registrant
- Media: Promoted as sponsor in all earned and purchased media related to the event (may include print, radio, television, and direct mail)
- Website: Logo on Traverse Connect website
- Social Media: Recognition across Traverse Connect social media platforms (Facebook, Instagram, LinkedIn)
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- Recognition as Coat Check Sponsor for the 2026 Annual Economic Summit
- Four (4) tickets to the Economic Outlook Luncheon
- Recognition in digital and print publications including, but not limited to:
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- The Connection: Promoted in the Traverse Connect weekly newsletter (9,000 + subscribers)
- Email: Logo on invitation and confirmation emails sent to each event registration
- Media: Promoted as sponsor in all earned and purchased media related to the event (may include print, radio, television, and direct mail)
- Website: Logo on Traverse Connect website
- Social Media: Recognition across Traverse Connect social media platforms (Facebook, Instagram, LinkedIn)
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- Logo on all coat check tags that are handed to every attendee who checks a coat
- Logo included on signage that is placed at coat check stand
- Opportunity to provide a ¼-page marketing ad for attendees to pick up at Coat Check
- Recognition as Continental Breakfast Sponsor during the 2026 Quick Connect networking event
- One Quick Connect table included
- One-minute sponsor remarks at the beginning of morning networking event
- Four (4) tickets to the Economic Outlook Luncheon
- Single-color logo included on napkins placed by the breakfast station
- Logo included on signage placed around the event
- Logo included in the digital program provided to all Economic Outlook Luncheon and Quick Connect attendees
- Recognition in digital and print publications including, but not limited to:
-
- The Connection: Promoted in the Traverse Connect weekly newsletter (9,000 + subscribers)
- Email: Logo on invitation and confirmation emails sent to each event registrant
- Media: Promoted as sponsor in all earned and purchased media related to the event (may include print, radio, television, and direct mail)
- Website: Logo on Traverse Connect website
- Social Media: Recognition across Traverse Connect social media platforms (Facebook, Instagram, LinkedIn)
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- One 6’ table and two chairs provided for the organization to display marketing and company material during Quick Connect and during registration for the Annual Economic Luncheon
- Two (2) tickets included to the Economic Outlook Luncheon
- Logo included on Traverse Connect event page highlighting which organizations will be represented at tables
- Recognition as Stage Sponsor for the 2026 Annual Economic Summit
- One table of eight (8) for the Economic Outlook Summit with prominent placement in the room
- Logo placed on signage and within digital program
- Recognition in digital and print publications including, but are not limited to:
-
- The Connection: Promoted in the Traverse Connect weekly newsletter (9,000 + subscribers)
- Email: Logo on invitation and confirmation emails sent to each event registration
- Media: Promoted as sponsor in all earned and purchased media related to the event (may include print, radio, television, and direct mail)
- Website: Logo on Traverse Connect website
- Social Media: Recognition across Traverse Connect social media platforms (Facebook, Instagram, LinkedIn)
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Once per year, Traverse Connect and Michigan’s Creative Coast together invite 10 individuals from outside the Grand Traverse region to receive complimentary tickets to the Annual Economic Summit (Traverse Connect’s largest event of the year). Known as ‘Northern Explorers,’ these individuals will be featured with their bio and resumes to both the Traverse Connect and Michigan’s Creative Coast audiences leading up to the fall events. Since launching in 2021, this program has helped 22 Northern Explorers make the move to the Traverse City area and directly led to the successful hires of several explorers to local companies.
The Presenting Sponsor of the Northern Explorers will receive:
- Recognition as the Presenting Sponsor via addition of Sponsor’s logo (with hyperlink*) on the Northern Explorers webpage.
- One table (eight tickets) for the Annual Economic Summit luncheon
- Opportunity to provide remarks introducing the Northern Explorers during the Quick Connect portion of the Annual Economic Summit.
- Special recognition as sponsor via all promotional posts for the Northern Explorers on both Traverse Connect and Michigan’s Creative Coast social media outlets.
- Special recognition as sponsor in Michigan’s Creative Coast newsletter (1500+ subscribers, including newcomers and people interested in relocating to the Grand Traverse region).
- Special recognition as sponsor in Traverse Connect’s weekly newsletter (6,000+ subscribers).
- Opportunity to provide branded lanyards for the Northern Explorers to wear during the events.
*Note that we ask Sponsor to provide us with a unique tracking URL which we may use to link back to the sponsor’s website. This will ensure the Sponsor can track and record the number of views and hits their website is receiving as a result of Sponsorship of Michigan’s Creative Coast.