Traverse Connect conducted its third quarter Business Growth Barometer Survey of investor and member businesses, aimed at providing a snapshot of our regional business sentiment, outlook, and current challenges. Quarterly surveys inform the organization’s strategic priorities and help it respond to the needs of the business community.
Ninety-two percent of respondents agree that the Grand Traverse Region is a good place to grow their business, with 80% in agreement that the region is improving as a place to grow their business, a decrease from the second quarter. Compared to the summer, respondents are transitioning from the support from summer staffing and facing challenges of responding to business needs with smaller staff as warm weather has continued through October.
Traverse Connect’s accomplishments for the third quarter of 2024 are summarized on the second page, with advancement on a diverse set of strategic initiatives focused on growing and attracting business in the region and new local business investments by the State of Michigan.
Read the full report by clicking the image below:
