Regional Intelligence
Grand Traverse Regional Readiness Index

About The Index

Grand Traverse Regional Readiness Index

Grand Traverse is one of Michigan’s fastest-growing regions, and that growth is set to continue. Grand Traverse County has grown 25% over the past 25 years and nearly 150% since 1970, and the four-county Traverse City metro grew more than three times as fast as Michigan over the last decade. State projections show the same pace ahead: the county is expected to grow 5.5% by 2035, against 1.5% for Michigan as a whole. Growth on this scale is a real opportunity for our economy, and making the most of it depends on being ready: local governments working together across boundaries, current plans and zoning, infrastructure capacity in place ahead of demand, the tools to support businesses, and housing supply that keeps pace. Communities that prepare now will shape where and how growth happens and protect the character that makes this region attractive to residents, workers, and investment. Traverse Connect is here to help, working alongside local units of government as a partner to strengthen their readiness and prepare for the growth ahead.

GT County · Past 25 yrs
+25%
Nearly +150% since 1970
TC MSA · Past 10 yrs
+5.6%
3x+ Michigan's +1.7%
GT County · Projected
+3.2%2030+5.5%2035
Michigan: +1.1% / +1.5%
TC MSA · Projected
+2.9%2030+4.9%2035
3x+ Michigan's pace by 2035
Sources: U.S. Census Bureau (MSA: 2014 to 2024, Vintage 2024 estimates); projections from MCDA County Population Projections through 2050, measured from 2025. TC MSA = Grand Traverse, Benzie, Kalkaska & Leelanau counties.

This tool tracks the Regional Readiness Index for Grand Traverse County and each of its 16 cities, townships, and villages, using a transparent, evidence-based rubric. It exists to give elected officials and private sector leaders clear information and to inform the joint efforts of local units of government and Traverse Connect to prioritize projects, develop technical assistance, and direct investment. Every score traces back to cited public records, with flagged items where the evidence is incomplete or a finding is a judgment call.

Maintained by Traverse Connect · Updated as new public records surface

Benchmark Criteria

Why Each Category Is Scored

The index weights five categories equally because each captures a different, non-substitutable lever of regional readiness: planning capacity, physical capacity, deal-closing capacity, market supply, and coordination capacity. For a Michigan community doing each of these well, see the Michigan Examples tab.

Grand Traverse County

Regional Readiness Index

Assessment of 16 jurisdictions across five equally-weighted criteria: Regional Collaboration, Zoning & Land Use, Infrastructure Readiness, Business Climate, and Housing Supply, grouped into three peer tiers by economic and land-use character. Scores come from a transparent evidence rubric (see "How the Readiness Score Works" on the County Peer Group tab). Select any jurisdiction for its full category scores and sources.

▲ outperforming ▬ pacing ▼ underperforming
Performance based on readiness score, size, and capacity