Traverse Connect conducted its second quarter Business Growth Barometer Survey of investor and member businesses, aimed at providing a snapshot of our regional business sentiment, outlook, and current challenges. Quarterly surveys inform the organization’s strategic priorities and help it respond to the needs of the business community.
Respondents overwhelmingly agree that the Grand Traverse Region is a good place to grow their business, with an increased confidence in the region improving as a place to grow their business from the previous quarter’s survey, attributable to decreased staffing pressures. However, housing continues to be a barrier for business growth for 25% of respondents.
Traverse Connect’s accomplishments for the second quarter of 2022 are summarized in relation to our six focus areas that are aligned to our strategic priorities of enhancing the competitiveness of the Grand Traverse regional economy, driving growth of second-stage businesses, and developing and attracting a talented workforce.